The Buzz

Here's what's been happening at NGX...
Intro

Magical Tour Through NGX Interactive: Part Three

Working at NGX includes all the joy, challenge, and satisfaction as a big barrel of lego. Empty the barrel and the possibilities feel endless. The drive to create, through lego, technology, or storytelling, is something that is shared by each…

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Design Thinking for Wicked Problems

What is Design Thinking? Design Thinking is both a mindset and a systematic process developed to foster innovation with end users/customers/visitors in mind. It’s especially useful when addressing “wicked problems”. Hold up, what are “wicked problems”? Wicked problems are ill-defined…

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A Magical Tour Through NGX Interactive: Part Two

Once Wonderland, The Shire, and Camelot became common vernacular at NGX, our geeks-and-nerds-in-residence pressed onwards to name the working spaces for our project management, creative, and technical departments. With all three departments filled with fans of children’s literature, fantasy, and…

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Experience vs. How we Remember Experience

I came across the idea of the peak-end rule recently, while reading a book by a psychologist named Daniel Kahneman, author of what I’ve been told is a pretty big-deal popular science work, Thinking Fast & Slow. In it, Kahneman expands upon this cognitive theory,…

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A Magical Tour Through NGX Interactive: Part One

Storytelling holds a mirror up to the world. While the GLAM (Galleries, Libraries, Archives, and Museums) industry is rooted in history and facts, storytelling is an integral part of the museum experience, for stories are what connect us as human…

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Travels in Inspiration: Alcatraz

Whether you know it as the current National Park Service Museum, the former U.S. Federal Penitentiary, or the Azkaban of the Muggle World, Alcatraz is an iconic American landmark that attracts millions of tourists from around the world each year.…

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To VR or Not to VR?

Anyone remember Avatar? A rainforest planet of lovable blue aliens battling for survival against hater earthling-invaders? A blockbuster benchmark in CG animation? A groundbreaking 3D production? If you’re thinking, kind-of-not-really, or, vaguely-but-who-cares, you’re not alone.  While the 2009 sci-fi epic…