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Inspiration: Part 3 – Driven by Stories

When Jason Clarke, our Content Strategist, approached me with the question ‘what inspires you?’, I think he was expecting something suitably nerdy and nature-loving, given my hard-to-hide geekiness about all things ‘Sciencey’. After all, my first job back in the…

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Inspiration: Part 2 – Through the Looking Glass

If you don’t follow the world of new technology, your extent of knowledge about Google Glass might be best summarized by Adrien Chen in his article for Gawker: “a wearable computer eye piece, which allows you to snap photos, read…

Attracting Audiences – Hook, Line & Sinker

In today’s fast-paced, ad-crammed, and smartphone-happy world, everything and everyone is clamoring for our attention. Shiny objects are everywhere, all at once. As a result, it’s becoming more and more difficult to get and hold a visitor’s attention long enough…

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Who Needs Words? The Power of Visual Storytelling

When it comes to storytelling, words and images go together like, well, two things that go super well together. Words (either written or spoken) and images are a well-known and popular duo for many storytelling mediums, but can one survive…

A Classroom in Sheep’s Clothing

Ever heard of the game Cross Country Canada (the Canadian equivalent of Oregon Trail)? Released in 1991, it was a computer game geared at Canadian elementary school kids that put you in the role of a cargo truck driver tasked…

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Building Stories with an Emotional Kick

Image: Thinkstock “The shortest distance between a human being and the truth is a story.” – Anthony de Mello Stories are in our blood. As humans, we’ve been telling tales since the days when our only tools for doing so…