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3 Things Your Non-Fiction Story Needs

Alongside Andre Bussanich, our Creative Director, I recently completed an online course from Adam Westbrook and Marc Thomas called Story Design for Non Fiction. In our content-saturated, fast-paced, and (let’s face it) attention-deficient online world, crafting quality non-fiction stories that…

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Inspiration: Part 3 – Driven by Stories

When Jason Clarke, our Content Strategist, approached me with the question ‘what inspires you?’, I think he was expecting something suitably nerdy and nature-loving, given my hard-to-hide geekiness about all things ‘Sciencey’. After all, my first job back in the…

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Inspiration: Part 2 – Through the Looking Glass

If you don’t follow the world of new technology, your extent of knowledge about Google Glass might be best summarized by Adrien Chen in his article for Gawker: “a wearable computer eye piece, which allows you to snap photos, read…

Attracting Audiences – Hook, Line & Sinker

In today’s fast-paced, ad-crammed, and smartphone-happy world, everything and everyone is clamoring for our attention. Shiny objects are everywhere, all at once. As a result, it’s becoming more and more difficult to get and hold a visitor’s attention long enough…

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Who Needs Words? The Power of Visual Storytelling

When it comes to storytelling, words and images go together like, well, two things that go super well together. Words (either written or spoken) and images are a well-known and popular duo for many storytelling mediums, but can one survive…