SFU - School of Interactive Arts & Technology
The potential of virtual reality to deliver transformative experiences is clear. As VR technology enters the consumer market, museums and interpretive centers have begun to explore the feasibility and effectiveness of VR goggles as an institutional offering. Working in partnership with Simon Fraser University’s School of Interactive Arts & Technology, NGX has begun an in-depth exploration of the VR’s capacity to reach audiences, open minds and change perspectives.
Situated at the intersection of industry experience and academic research, NGX’s engagement with SFU consists of an ongoing series of information sharing sessions. These have included discussions about target audience tendencies and preferences, the way to empathy as visitor experience, pedagogical models, the power of shared versus solitary experience and studies of the merits and shortcomings of specific VR productions. The future’s an exciting place!