- Linear & Digital Experiences -
Qasr Al Hosn

Qasr Al Hosn

Qasr Al Hosn is a cultural heritage destination in the heart of Abu Dhabi. As part of an 11 year effort to restore this important landmark, the site was transformed into an interpretive destination with one of a kind artifacts, educational programming, compelling didactic displays, and a plethora of digital media experiences. NGX worked collaboratively with the Department of Culture and Tourism, as well as project partners Haley Sharpe Design, Barker Langham, Beck interiors, and DJW Willrich, to craft compelling storytelling experiences within the walls of this heritage site.

Large scale evocative animations lure visitors through the fort, with beautiful projected artwork that bends around corners, fills conical towers, and augments printed murals.

A stunning floor-to-ceiling video wall captures visitors attention with vibrant colour and detailed hand drawn animation. Visual techniques include ink blot animation, triple exposure layering of imagery, and photorealistic cinemagraphs. Stories focus on the tribal way of life for the region’s people before Qasr Al Hosn, the cyclical migration from the oasis to the desert to the sea, the construction of the fort as a milestone in Abu Dhabi’s history, the transformation of the economy from fishing and pearling to the discovery of oil, and the important leadership provided by the Sheikh’s throughout this transformation. Through the site, visitors are immersed through audio soundscapes that feature Arabic poetry recitations, traditional music, and the sounds of the fort through different eras.