Autodesk Gallery 2.0
Innovative digital media exhibits
San Francisco, USA
Overview
ngx collaborated with Autodesk’s brand team to re-envision their San Francisco gallery at One Market. Ambitious, bold, and intuitive, the gallery weaves digital media into a meticulously renovated heritage space at the heart of Autodesk’s global headquarters. As the brand’s flagship touchpoint, the gallery showcases how Autodesk solutions are empowering innovators everywhere to achieve the new possible.
Scope Highlights
- Interpretive Strategy
- Augmented Reality
- Projection Mapping
- Physical/Digital Integration
We’d like to thank our project partners:
- West Office
- Cinnabar
- BBI Engineering
- Fuse Project
- Official Films
ngx embodies what it means to be a collaborative partner and creative leader. They communicate proactively at every step.
They brought out the best in everyone around them and consistently delivered outstanding results.
Sherri Nevins, Sr. Program Manager, Gallery, Autodesk, Inc
A Digital-Forward Gallery
Media is seamlessly integrated into physical design. Interpretation balances media formats, integrating documentary films alongside large scale physical objects, camera triggered interactivity, projection mapping, and hands on tactile exploration. Artificial intelligence powers a multi-user design challenge that explores collaboration for the communities of the future. Augmented reality delivered via wireless tablets provides a crisp and uncluttered visitor experience to the executive target audience. Data-tracking systems allow Autodesk and ngx to monitor and assess visitor engagement, informing future ideation and guiding the gallery’s ongoing evolution.
