Unleashing the power of water
Washington, DC
![](https://ngxinteractive.com/wp-content/uploads/2023/07/x-banner.jpg)
Overview
ngx produced a captivating centrepiece experience for the reservoir centre in Washington, DC., unifying the spatial and visual language of water as a vital resource. The beauty of a waterfall in its elemental form engages visitors in a direct encounter with the issues at the heart of the Reservoir Center’s work.
Architecturally integrated, with subtle shifts throughout the course of the day, the work stands as a flagship brand touchpoint for Xylem’s clients, staff, and supporters.
Scope Highlights
- Concept design
- Original animation
- Spatial audio
- Large scale LED
- Interactive
We’d like to thank our partner on this project: Luci Creative
![](https://ngxinteractive.com/wp-content/uploads/2023/07/Xylem_48-2_web-1-741x1024.jpg)
Activating the senses
Our 435 square-foot format digital waterfall cascades over two stories with a synchronised ambient soundtrack, creating a bold sense of place that activates the lobby. As a universal symbol of transformation, the waterfall captures the essence of Xylem’s vision and values.
![](https://ngxinteractive.com/wp-content/uploads/2023/07/Xylem_p.48-1_web-1-741x1024.jpg)
![](https://ngxinteractive.com/wp-content/uploads/2023/07/Xylem_Renders-801x1024.jpg)
![](https://ngxinteractive.com/wp-content/uploads/2023/07/Xylem-Concept-Render-Small.jpg)