![\"\"](\"https://test-ngx.pantheonsite.io/wp-content/uploads/2024/12/mattel3.1.png\" "\\"mb-0\\"/")
![\"\"](\"https://test-ngx.pantheonsite.io/wp-content/uploads/2024/12/mattel3.2.png\")
Creative Media Management
To cohesively bridge the various Mattel brands and audiences, ngx provided creative direction to vendors and worked with their teams to deliver games and media that meet consistent standards. This creative oversight extended to game design, art direction, technical consultation, and content strategy.
![\"\"](\"https://dev-ngx.pantheonsite.io/wp-content/uploads/2024/12/mattel4-1-1920x1280.jpg\")
Mission: Play! Family Entertainment Centre is a world-building experience. Our three Barbie-themed games and interactives invite visitors to let their imaginations go wild in her hometown of Malibu, California. They can choose to be a trailblazing clothing designer at Barbie Fashion Week, drive a Vespa to the beach through the streets of Malibu, or challenge their friends in a projection-based game of beach sports.
![\"\"](\"https://test-ngx.pantheonsite.io/wp-content/uploads/2024/12/mattel51.png\")
![\"\"](\"https://test-ngx.pantheonsite.io/wp-content/uploads/2024/12/mattel5.2.png\")
![\"\"](\"https://dev-ngx.pantheonsite.io/wp-content/uploads/2024/12/mattel6-1-1920x1280.jpg\")