The University of British Columbia: Outdoor Donor Recognition Display

Overview

A bold installation recognizing the contributions of over 4,000 donors, this memorable landmark is a statement about the transformative effects the "Start an Evolution" Campaign has had on the University of British Columbia's (UBC) community.

Featuring 20 interactive light pillars, this digital forest is a welcoming public space for visitors to explore. Movement triggers the pillars to change from blue (UBC’s brand colour) to magenta (the colour of the campaign). This response is designed to surprise and delight visitors as they engage with the work. The concept draws inspiration from the ripple effect of connections between people and UBC. Just as the lights respond to people and the ripple effect spreads through the installation, UBC is proud of the ripple effect of its students, faculty, and alumni out in the community.

PUBLIC: Architecture + Communication designed this award winning outdoor feature. ngx worked closely with the PUBLIC team to provide the interactive concept.