Augmented reality opens new ecological windows
Perlan Museum
Augmented reality brings nature to people
Reykjavík, Iceland
Overview
ngx created a large-scale augmented reality (AR) experience that transports visitors to the base of the Látrabjarg cliffs. Visitors look upward and “bird-watch” through AR viewers that trigger stunning vignettes of puffins and their life history. Beautiful animation combined with technical precision brings the coastal ecology to life.
Transport Puffins to the People
Iceland’s iconic Látrabjarg sea-cliffs sit at the remote westernmost tip of the island, an isolated location that houses the flocks of Atlantic puffins who nest along the cliffs. Comprised of three pairs of digital binoculars, the exhibit provides visitors with views of life on the sea-cliffs, an otherwise inaccessible environment.
With nine stories for visitors to activate, each viewing station explores the cliff face from a different angle. Each story leverages rich animation to depict key social and biological moments in the lives of these whimsical seabirds—an experience that offers a poignant, unforgettable view into the world through the eyes of a puffin.
