Dan Asfar

Creative Director


Dan is a storyteller, interpretive planner, and creative lead with over two-decades experience conceptualizing and producing narrative and interpretive experiences.

He's drawn to the ways story manifests across diverse media, cultural contexts, and spatial environments; and brings a background of successful engagements in digital, online, broadcast and print, linear, non-linear and spatial storytelling.

In his spare time he's inclined to ruminate on all of the above via books, movies, video games, and immersive spaces, while also welcoming the distraction of two-wheeled adventures.

“Design informs even the simplest structure, whether of brick and steel or of prose. You raise a pup tent from one sort of vision, a cathedral from another.”

– Strunk & White