Journey to the depths
Abu Dhabi, UAE
Overview
SeaWorld Abu Dhabi is the world’s largest aquarium. The Park showcases a cross-section of the world's marine ecosystems, offering immersive experiences and vibrant underwater environments that house diverse species together, as in their home oceans. SeaWorld Abu Dhabi also integrates a knowledge hub and rescue centre to drive research and conservation efforts in the region from its base at Yas Island.
Scope Highlights
- Camera tracking
- Mixed reality
- Animation
- Gameplay design
- Projection mapping
- Dynamic sound
In collaboration with SeaWorld Parks & Entertainment, ngx produced site-wide digital augmentation for the region’s first marine life theme park. 71 media experiences support a dynamic shift away from 20th century models of an aquarium.
Responsive spaces, projection mapping, physical/digital integration, augmented reality headsets, interactive stations, beautiful animation, and immersive sound design combine to create a cohesive site-wide activation.
We coordinated closely with Miral and our set-works parter, Adirondack Studios, to ensure seamless integration with the broader vision, particularly with regards to physical fabrication.
The result is engaging, inviting, and playful site-wide activations that engage the imagination and cultivate a sense of wonder for the underwater world and the broader richness of Earth’s biomes.
We are incredibly thankful to our partners on this project: SeaWorld Abu Dhabi (UAE), Miral (UAE), EllisDon (Can), ALEC (UAE), PGAV (US), Holovis (US), Adirondack Studios (US)
