Mission: Play! by Mattel

Mission: Play!

Abu Dhabi, UAE

Overview

Working with the IP of Mattel’s iconic creation, Barbie, ngx produced a series of digital media experiences for a new family entertainment centre in Abu-Dhabi. Utilizing gesture tracking technologies and animations, we created personalized attractions from racing Barbies on mopeds to playing beach volleyball as part of the Barbie Sport Challenge.

Scope Highlights

  • Game design
  • 2D & 3D Animation
  • Gesture tracking
  • Visitor personalization
  • Data visualization

A huge thank you to our project partners at iP2!

It’s the first day of Fashion Week and Barbie needs a hip new designer to create today’s runway show!