SeaWorld Yas Island
Playful educational media exhibits
Abu Dhabi, UAE
Overview
With more than 68,000 marine animals and an advanced knowledge hub rescue centre, SeaWorld Yas Island is the world’s largest and most expansive marine-life aquarium. The Park showcases a cross-section of the world's marine ecosystems, offering immersive experiences and vibrant underwater habitats that house diverse species together, as in their home oceans. In collaboration with SeaWorld Parks & Entertainment, ngx led the production of media exhibits, jointly creating more than 100 rich media experiences that support a dynamic shift away from 20th century models of an aquarium.
Scope Highlights
- Mixed reality
- 2D & 3D Animation
- Gameplay design
- Projection mapping
- Physical / Digital Interactives
- Projection mapping
- Linear, interactive and audio media
We’d like to thank our project partners:
Attention to Detail
A core part of the mandate was to ensure scientific precision and accessible interpretation for the themed-attraction setting. Our content, design, and animation teams worked closely with subject matter experts to verify that every detail was accurate with appropriate context. This translated to close interrogation of 3D models, climate data sources, and visualization approaches, as well as a production pipeline that built rounds of expert review into the project schedule.
We coordinated closely with Miral and our set-works parter, Adirondack Studios, to ensure seamless integration with the broader vision, particularly with regards to physical fabrication. The result is inviting, and playful activations that engage the imagination and cultivate a sense of wonder for the underwater world and the broader richness of Earth’s biomes.
